Best Print Ad Campaigns 2016

Do you think your company or business can afford to skip online marketing? Think once, think twice, think again!!

In the past few years, the popularity of online advertising has reached its peak. However, there is still a lot of talk over the practical usage and advantages of digital marketing and print advertising. It is true that the print media era is coming to an end as many marketers, business owners and companies go digital. There are many reasons that prove that online advertising is a better choice for avid marketers when compared to print advertising. Internet marketing is essential for a successful business today. The benefits of web marketing over traditional advertising are numerous.

When it comes to your marketing budget, you want to make the most out of every dollar you spend.

Print Media

Print advertisements can be extremely beneficial to a company, especially if it is done consistently, and targeted properly. It is not something you just do one time in a magazine with a big name, it's a long term game. There are various types of print media which help advertisers to target a particular segment of consumers:

Newspaper: These are the most popular form of print media catering various audiences. A newspaper is divided into various segments containing current events, sports, food, entertainment, fashion, finances, politics, advertisements, informative articles, and so on.

Magazine: When looking at the several different magazines, a full-page ad can cost you anywhere from $20,000-$300,000. With varying circulation numbers, the average CPM was between $140-$1,300.

Banners & Billboards: They are used for advertising brands in exhibitions, giving out the names of products, or services that are being provided. Like banners, posters also come under the same category for the same purpose.

Billboards have mostly become digital, but they qualify under the category of print media. Billboard advertisements are the most costliest in the print media category. The price depends on the size, location of the billboard, and mostly on the duration of the advertisement.

Flyers: Printing of flyers is also inexpensive, and so, a stack can be distributed in the neighborhood, or at signals. They are commonly used for advertisements, or at local events and parties.

Digital Media

When looking at digital ads for our own accounts as well as some of our clients, the CPM can range from $2.00 - $12.00. This is a big gap that is difficult to overlook. With search campaigns, you are able to customize them to target specific audiences, and make changes at any time. If you see that they are performing a certain way in your data, you can make adjustments to improve it or alter it in any way that you see fit.

What is even more interesting is the fact that for some digital marketing channels, your CPM can be free. Google display ads for example, charge you CPC instead of CPM. Overall, if you are looking to make the most out of a marketing budget, you can see your efforts go a long way with online marketing.

We can see evidence of this with the rise of digital media and the decline of traditional media in terms of news sources. People would rather go online, for free, than subscribe to a magazine or newspaper, in addition to ditching other forms of media, as well. Makes sense, but what does this mean for the advertising world? If people are leaving print media for online and social media, it must make more sense to move your advertising dollars to the web, right? For me, the answer is an emphatic, "YES."

1) In terms of money spent wisely, online advertising wins, hands-down. First and foremost, you set your budget, not Facebook, Google, LinkedIn or whichever site you choose to advertise with. Want to spend $10? No problem. Want to spend $3,000? Go right ahead! An important distinction between online and print advertising is that you only pay for the individual clicks that your ads get, nothing more and nothing less. If you set your budget at $3,000, but only get $500 worth of clicks, you only pay $500. If you run a print ad for $3,000 but only 50 people see it, you're out $3,000, and you may not have turned any of those people into new customers.

2) Now, let's talk about customization and track-ability; we'll use Facebook as an example. Before my Facebook ad campaign begins, I can set my budget, my target audience and the length of my campaign. I can tailor my ad for any audience on Facebook based on pages and interests that they like, age, gender and location, right down to the zip code. What types of hobbies do the 50 people that saw your magazine ad enjoy? Your guess is as good as mine.

3) We already know that after your $3,000 print ad gets published, there is no realistic way for you to track its performance. The same does not hold true for my hypothetical Facebook campaign. During my campaign, I can see how many impressions, clicks, actions and page "Likes" each of my ads have generated down to the minute, and I can continuously edit any aspect of my ads (headline, copy, image) throughout the campaign. After my campaign has ended, I can view every important statistic known to the advertising world, and base my next campaign around these statistics.

Comparison Chart

Online Media Advertising
Average Cost (Yearly): $1,575,000 - $2,000,000
Monitoring & Controlling: Easy
Measurement: Measurable
Reach to Target Audience: 80% - 95% Achievable
Lead close rate: 14.60%

Print Media Advertising
Average Cost (Yearly): $2,200,000 - $5,500,000
Monitoring & Controlling: Difficult
Measurement: Unmeasurable
Reach to Target Audience: Unmeasurable
Lead close rate: 1.70%

Conclusion:

With the above discussion & facts, it is 100% proved that online media/ web media/ digital marketing media is the most effective ways of reaching vast audiences & to get a brand at Top-Of-The-Mind. It is the data that drives smart advertising. Online advertising has it, and print media simply doesn't. Your audience is in the digital world and they're interested in you and your business – all you have to do is get in front of them. Why not do it in the most cost-effective way possible? Go Digital !!